JohnMarr's blog

Tell a friend about your MacKenzie & Marr guitar and if they buy their own Tofino, Dionisio or Ian Tyson Ltd acoustic guitar we'll send you both a copy of "Six String Nation", Jowi Taylor's chronicle of building the guitar that incorporates 46 pieces of Canadian history.

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You'd think that a business that depends solely on the Internet for sales would have a pretty slick web site. In our case you'd be wrong!

Most companies will wait through at least one selling cycle before rolling out the "new improved" line. Here at MacKenzie & Marr Guitars we simply don't do things like other companies. Our cedar top acoustic guitars are distinctly our own design. Our way of distributing direct-to-musicians through the web is unusual in the music industry to say the least. Waiting until we actually had some sales to tweak our product line (if one model constitutes a "line") seemed so 20th Century.

Things were just too quiet! We'd done pretty much everything we could to prepare for the arrival of the first 48 MacKenzie & Marr Tofino acoustic guitars.
We'd set up the stock room, humidified, insured, alarmed and locked down the building.
We'd tested the on-line store, and then tested it some more.
We'd proofed, published and printed our warranty to include with every order.
We'd lined up Canada Post and UPS for shipping.
We'd laid in 40 double walled cartons (with room for extra padding) to insure Tofinos were coddled in transit.

This morning we started shooting photos of the MacKenzie and Marr cedar top "Tofino"acoustic guitar. The back and sides are crafted from Akoume - sometimes spelled Okoume - a beautifully figured hard tone wood with acoustic properties similar to maple. The top is western Canadian red cedar. Combining the warmth of cedar with the crisp projection of Akoume gives the MacKenzie and Marr guitar a distinct full voice.

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