Good Things Come in Great Packages
Most companies will wait through at least one selling cycle before rolling out the "new improved" line. Here at MacKenzie & Marr Guitars we simply don't do things like other companies. Our cedar top acoustic guitars are distinctly our own design. Our way of distributing direct-to-musicians through the web is unusual in the music industry to say the least. Waiting until we actually had some sales to tweak our product line (if one model constitutes a "line") seemed so 20th Century.
Everyone who played Tofino had nothing but praise for the guitar but no one seemed to be blown away by its hardshell case. Why would they? We'd put all of our effort into designing Tofino. We'd spent no time at all thinking about the case. After all it was free with the guitar. Who's going to spend time and effort on "free"?
But at one of the focus group sessions where we previewed Tofino the comment was made that the case didn't do justice to the guitar. When customers speak we listen.
So with great fanfare we announce the "New Improved" MacKenzie & Marr hardshell case. With thicker sidewalls, tougher skin, stronger latches and a raised top the new ruggedized cases that hold our guitars