A guitar is a very personal thing. No one in their right mind would buy a guitar online.
No one is disputing the personal nature of a guitar. As with most musical instruments there's a strong bond between the musician and his/her guitar. But that has little to nothing to do with where a guitar is purchased. We think there's a strong argument (or two) favouring on-line shopping.
We speak with players who swear the only way to make an educated buying decision is to spend time in stores playing a variety of different guitars. There's certainly something to be said for comparison shopping but in test after test we found that after playing two or three guitars most players lost all perspective - forgetting how some felt or sounded and confusing features of others. Greater choice in every case lead to greater confusion. To add to the frustration you're playing the guitars in a store - where the acoustics are either artificially rigged to sound good or other players are overriding your picking. When you buy a MacKenzie & Marr guitar you have it for a full week - to play and, if you desire, to compare to other guitars in the privacy of your own home. Your friends can try it and give you feedback and no salespeople are hovering over you pushing for a sale.
Convenience and comfort of on-line shopping alone usually lead to sound buying decisions but there's a kicker to considering a MacKenzie & Marr guitar. We're different than any other store - on-line or bricks and mortar. Our guitars come from the factory to our warehouse to our end users - you! We run a lean operation with no distributors, no dealers, no bloated distribution channel and the associated need for credit managers, salespeople, trade show costs etc etc. That means hundreds - often thousands - of dollars in savings.
We're using 21st century technology to put old fashioned, hand-crafted solid wood guitars the in the hands of savvy musicians. Try doing that without the Internet!